If you are an automotive lawyer, then you may be more experienced in the courtroom than in marketing. Marketing is part of building a successful law practice. Here are tips you will want to keep in mind.
Build Authority on Your Site
According to the Google Search Rater’s Guidelines and the Medic update, one thing you must do is to build your authority on your site.
You will want to have an “About Us” page sharing where you went to school, your areas of expertise, cases you have won and other essential details.
Label each article on your site with your name, and use links from reputable organizations to back up all your data.
All articles must follow the latest standards. Therefore, spend a few minutes either updating old items or using code to tell Google not to crawl that page.
Continue by making sure that each page is comprehensive and is helpful to the viewer.
Build Your Authority Off-site
Google tells raters in the search rater’s guidelines to search the internet to determine a person’s authority.
They want to send people to sites with proven power. You need to make it easy for Google to learn that you are who you claim.
Create great content that others will want to share with their followers. Ensure that the type of material matches your client’s needs the best.
While there is a debate about it, Google seems to give a preference to those automotive lawyers who are active online.
Create your profiles on popular social media platforms. You also need to interact on sites filled with industry leaders. Share your opinion to build your authority.
Seek recognition from others in the law industry. This may be in the form of awards or getting an article published in a vital law journal.
You should also be active in your local community. Host an event and get it covered by the press. Sponsoring a local youth organization is often useful.
Automotive lawyers need great reviews to build their clientele. Ask for exams when you think a client is most happy with your work.
For example, you may want to send them an email with a link to a review site when you have won a case for them.
Claim your Google My Business account. Encourage your clients to leave reviews for you on Google. This ensures that potential customers see those reviews on the first page of Google’s search engine result page.
While Google determines who appears in their local packs on the search engine result page, there is substantial evidence to suggest that lawyers chosen for this honor have great reviews, an updated website and the industry trusts them.
Hire a Professional
You would never recommend to your clients that they try to defend themselves in the courtroom. Every day we see automotive law firms seeking to do their marketing.
Google updates how websites are rated about 600 times a year. Unless you are prepared to study each of those updates daily, then you need a professional.
While lawyers who want to do their marketing can try, you need to be like your clients and hire a great representative who understands marketing.